“What we have here is a failure to communicate.” This often-quoted line has been applied to many situations since Cool Hand Luke hit the movie screens in 1967. But it’s especially apt when we consider the conundrum facing insurance carriers today as they seek to improve the customer experience, retain their loyalty, and drive long-term profitability.

Today’s customers are prompting the new on-demand world. They insist on immediate access...instant responsiveness...channel preference -- all delivered with a personal touch. Many insurance carriers appear hard-pressed to adapt to this new customer interaction imperative. Compounding the problem is that most insurance operations – from product development to marketing, claims to billing, and underwriting to customer service -- manage different systems, processes, content and delivery channels, which result in tremendous inefficiencies, burdensome costs and a huge drain on limited resources.

Join Deb Smallwood, SMA and Lisa Sutrick, Pitney Bowes Business Insight as they lay the groundwork for a successful multi-channel customer experience.

You will learn how to:

• Communicate Better: Batch, interactive, on-demand – it doesn’t matter. You’ll learn to optimize your communications to maximize the customer experience
• Move Faster: Accelerate speed to market by creating rapid quotes, delivering quicker policies, closing claims swiftly and bringing new products to market faster and efficiently
• Release your (System’s) Inhibitions: New Customer Communication Management (CCM) technologies can help unburden your current IT legacy systems
• Deliver Real ROI: We will share examples of companies that are reaping the rewards of CCM applications.